<p>Ask for product and merchandising orientations during onboarding. Many dealers also expose staff to application know-how and colour consultations through field teams and learning modules. If you also run application services from the store, explore csr-itrain content for technique awareness and customer education. Pair this with local demos to lift conversion in your paint dealership.</p>

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Question
How can I access training and development resources as a Berger Paints dealer?
By sudip, 21 October, 2025

India paints more homes every season, and the demand for quality finishes continues to rise. Profit margins remain steady, making a paint dealership with a trusted brand an excellent opportunity to scale quickly.

Berger Paints provides unmatched reach, robust systems, and a deep product portfolio, giving you the tools and support to grow confidently in this thriving market.

This guide covers everything you need to know, including benefits, eligibility criteria, step-by-step application, costs, and dealer support, helping you make an informed decision.